TalentHunch — The First Week
The good news: Using the last week’s worth of data I know that the job suggestion algorithm is working. The average number of dismissals per generated suggestions is trending slowly downwards at this stage.
The bad news: New user acquisition is slow and retention is low. The primary way to get potential users to the site right now seems to be through paid social media advertising, and as you’ll see in the stats below, this is not the most affordable option.
The traffic spikes on the graph below correlate to the relaunch combined with a Show HN post (7th), a Twitter Awareness Ad Campaign (11th), and a Twitter Conversions Ad Campaign (12th).
Stats since relaunching on 7th March 2017
Registration page uniques: 217
New users: 17 (7.83% conversion)
Total users: 45
User skills added: 68
Job suggestions generated: 981
Pending job suggestions: 684 (generated but not seen yet)
Dismissed jobs: 2,313
Favourited jobs: 62
Liked jobs: 139
Total actions taken: 2,514 (engagements with jobs)
Twitter advertising (2 ads)
Advert impressions: 23,468
Advert engagements: 327
User registrations: 1
Total spend: $134.16
Cost Per User Acquisition: $134.16
Facebook advertising (single ad)
Advert impressions: 1,024
Advert engagements: 1
User registrations: 0
Total spend: $4.53
Cost Per User Acquisition: n/a
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