Peter WhentA simple but powerful copywriting tipIf you want people to engage with what you write, do this.May 22May 22
Peter WhentHow the best propositions sell feelingsThe best propositions don’t talk about what you can do, they help your prospect imagine how they’ll feel when you solve their problem.Feb 20, 2020Feb 20, 2020
Peter WhentWhy I want people to hate my proposition.Picture the scene in the Benetton boardroom.Jan 29, 2020Jan 29, 2020
Peter WhentWhat Yorkshire’s best estate agent taught me about creating a showstopping propositionBob Beercock was a force of nature. He had an energy field of positivity around him which made him irresistible.Dec 1, 2019Dec 1, 2019
Peter WhentWhy you may not need a web site anymoreToday’s lesson is from the book of Web, starting at Web 1.0May 7, 20191May 7, 20191