It’s interesting the new layout has created a more balanced and competitive SRP (search result page) experience.
Though ranking at 1 is still king, 3 doesn’t seem like such a bad option.
I’m hoping for a day where the area “above the fold” allows for more competition that it evens the playing field a bit more.
Big brands still rule, analogously which is most cases in this world.
The big hope for me is that the Today feed will at some point be searchable. Then type C, curious users will have an area to explore their interests. This may even out the playing field even more for small developers.