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Identity, Research and Representation: Designing Badi’s New Illustration Style

On the process of crafting an illustration style for a fast growing startup

Identity as a starting point

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Brand audit for Badi

Researching what had been done

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Mood board. Illustrators featured: Brad Cuzen, Antonio Uve, RADIO.
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Mood board. Illustrators featured: Baranovskaya Sasha, Miguel Angel Campubri, Andy J Pizza, Raul Soria

Getting down to bizness

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Badi onboarding flow
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Character avatars

Developing the visual language

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Log in screen illustrations
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Badi Library of illustrations
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Small spot illustrations for email
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Badi filter icons

Illustration legacy

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Extract from illustration guidelines

Thank you

Written by

Freelance Illustrator & Designer

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