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The value creation for sellers also encompasses opportunity cost, or, a term we’re thinking of using at Samaipata, Fear Of being Kicked Off (FOKO). This is a mechanism that works well for platforms like Airbnb, where suppliers are banned from the platform if they are caught transacting outside of it. This is a strong disincentive because, especially in the case of Airbnb, it has the potential to deprive suppliers of large revenue streams. For marketplaces with lower liquidity or less frequent transactions, this may not constitute the same motivation.