How Much Time Does The Average Person Spend On Social Media?

Peyton Henderson
3 min readFeb 19, 2024

Social media gives people a voice and an opportunity to listen, engage, and build relationships.

Seven out of ten Americans use social media to communicate, share information, and find exciting content.

A massive number of companies consider social media a critical part of their digital marketing strategy.

Let’s dig deep and find how much time an average person spends on social media.

Image created by the author in Canva

How Much Time People Spend On Social Media

4.95 billion people use social media today, which accounts for roughly half (61%) of the global population.

The average person spends 2 hours and 24 minutes on social media every day, and the average American checks their mobile device 159 times a day.

These stats seem more exciting when we consider the restriction that only those aged 13 and above can use most social media platforms.

If we take kids (under 13) out of the equation, 65% of the world’s eligible population has a presence on social media.

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