Reaching new heights on Instagram
Scrolling through Mashable, I found an article about how to expand your reach on Instagram.
Since social media really took off, users have longed for ways to get their posts seen by people all over the world. This is partially why the hashtag really took off, people were able to use this # as a means to focus their posts, share it with the world and hashtag specific words that would draw others in to viewing their content.
In the article I found on Mashable, it begins by stating that people are happier when they receive likes on their posts (& sadly, yes, this is true). In trying to improve people’s happiness levels, doing some further reading in the article, I learned that there was a new application designed to get your Instagram recognized and noticed based on the quality and creativity of your posts. It’s the little things that go into the posts your share that help boost how many people are seeing your posts, liking them, and coming back for more.
The Savvant Instagram Optimizer (link to purchase included) helps boosts the recognition your posts receive and will help guide you in when to post them, and what elements to include in the post. The point of the optimizer is to help you post more of you like, with better key words, image filters, better hashtags for post viewings, to get you the likes and activity on your profile that you’ve been longing for.
Savvant recognizes that it’s users have quality content, but their posts are just getting missed in the sea of other users, which is why they are there to help. They complete an analysis of your page, which shows you what people enjoy from your posts, so you can continue reaching new audience crowds and receiving love on the things you share with the world, each and every time.
I think this application shows just a little bit of how addicted we are to social media, but also can be seen as a way of improving someone’s personal brand and really helping to get their name out there. There are plenty of ways to look at this positively and negatively, but it seems as if Savvant is genuine in it’s want to help others get noticed and gain the following they deserve, based on the good content each user posts.
As for Instagram itself, this application is just more free advertising for them. Instagram is such a widely used platform for individuals, businesses, people’s pets, really anything could have an Instagram account. With the Savvant Optimizer, it gets more people using Instagram, and using it smarter, and more frequently. Savvant is a separate company from Instagram, and they are dedicated to helping users build their social profiles. This application would be good for all parties involved (the user, Savvant and Instagram,) when used correctly.
All in all, people want to receive love and praise for the little moments they share on social media. The Savvant Instagram Optimizer is trying their best to get those little moments recognized and loved, by people worldwide.
link to mashable post that inspired my medium post: https://mashable.com/2018/08/25/savvant-instagram-optimizer-subscription/#nyXiXHREakqo