Paul BoweninThinking ProgrammaticThis article was previously published on my own blog on May 8th 2019.It’s been well reported that due to intense competition from Facebook, Google and now Amazon, advertising technology providers are being…May 22, 2019May 22, 2019
Paul BoweninThinking ProgrammaticA Cost/Benefit Analysis of taking Programmatic In-houseIn-housing is the hot word in the programmatic space at the moment, especially in the brand world. A quick search for “in-house…May 22, 2019May 22, 2019