Phaedra LavidasinMarketing in the Age of DigitalPersonalization. A Trend That Makes a Consumer Feel Special.Personalization is a trend in digital marketing that companies should look out for, and in my opinion, should be adopting. What more of a…May 8, 2020May 8, 2020
Phaedra LavidasinMarketing in the Age of DigitalThe 5 Most Important Things a Business Should Consider While Creating a Digital Strategy TodayThere is no doubt that the Coronavirus will bring change to the way humans behave and society operates. It is difficult to know at this…Apr 26, 2020Apr 26, 2020
Phaedra LavidasinMarketing in the Age of DigitalIs Data Enough to Make a Marketing Decision?Of course not. Market research can generate large numbers, that may provide some sort of insight for what the conclusion may be. For…Apr 19, 2020Apr 19, 2020
Phaedra LavidasinMarketing in the Age of DigitalAn Infographic Look at The Importance of WOM in Social MediaI believe that Word Of Mouth is the most effective form of advertising that drives a consumer to a product. The majority of the products…Apr 12, 2020Apr 12, 2020
Phaedra LavidasinMarketing in the Age of DigitalAdjust Your Perceptions About Today’s Change in Your Daily Lives.“The Great Pause = The Great Acceleration.” These are wise words by author, businessman, and consultant, Rishad Tobaccowala.Apr 5, 2020Apr 5, 2020
Phaedra LavidasinMarketing in the Age of DigitalWhat Can Restaurants Do to Survive The Coronavirus? Read About Joe & The Juice.The global pandemic, COVID-19, has brought a time in which every business has come to suffer in one way or another. As human beings, we…Mar 29, 2020Mar 29, 2020
Phaedra LavidasinMarketing in the Age of DigitalThe End-User Consumer is Not Always the One We Need to TargetDealing with a complex customer path: How do you market your products when the buyer and the end-user are different? The Harvard Business…Mar 17, 2020Mar 17, 2020
Phaedra LavidasinMarketing in the Age of DigitalGreen & Tonic For BreakfastEver hear of Joe & The Juice? I first discovered the brand about two years ago while still living in California. But when I came to New…Mar 8, 2020Mar 8, 2020
Phaedra LavidasinMarketing in the Age of DigitalDig Inn to meet consumer needs betterThe brands that are powerful today are not those who try to sell a story. Brands are only powerful when they can deliver what customers…Feb 28, 2020Feb 28, 2020
Phaedra LavidasinMarketing in the Age of DigitalThe Fascinate test for self-awareness“Other assessments measure how you see the world. This one measures how the world sees you.”Feb 24, 2020Feb 24, 2020
