How many words do you see in a single day? Believe it or not, studies have shown that a typical social media user sees about 54,000 words a day.
When you’re ready to find participants for your tests, try to find people who’d be potential readers of your content and shoot for 5–7 participants. If you get mixed results, you can always do more rounds of testing later.
These three principles are not always in harmony. There’s a kind of tension between them. They’re competing with each other.