5 Step Plan
- Figure out your Niche
- Search and join relevant Facebook groups or Influencer’s Page
- Start engaging and looking for people
- Provide value
- Ask permission, share your product/service. Or ask to join your Facebook Group
Now let’s go in detail
1. The niche
This is common for all platforms. Figuring out your niche is always the first thing you should do.
If you already have a business this is easy to figure out. Your niche will be a certain group of people with common lines and interests, who will buy from you.
If you are starting a Facebook page before you have a business, you need to do this.
Spend time deciding who you want to work with. “Work with” means what type of customers you want to serve. Which supplier you want to strike a deal with. Even what type of product/service you want to provide.
Figuring out a niche will help you by concentrating your energy for a certain set of people. You cannot impress everyone.
Relevant How to Niche down for B2B? Focus 30% Budget Towards
2. Facebook Groups
You can find one for every niche and interest. Facebook has over 620 Million groups. That’s a lot! You will find a group which has a group of people who will fall in your niche.
Now searching for your niche might not return good results or few results.
But it doesn’t mean group relevant to your niche doesn’t exist. You will have to try a different search query. Try a different angle which points to your industry or niche.
Some times you will find pages of industry influencers. Sometimes they may not be in your exact niche, but the people in it would enjoy your content.
3. Find people
While browsing groups keep an eye out for people who are engaging a lot, or are sharing useful content.
These are the type of people who are looking for your attention. A quick message to these people will help you come to a conclusion. if this person will like what you have to offer.
4. Message people
Before you message people, check out their other messages in the group or page.
Check out their profile and see how serious they look to you. If you find them suitable to your niche, now its time to message them.
How do we message them? Say hi straight up?
Short Customised messages with hook and a call to action. Keep your Facebook messages simple. Like an email body.
5. Invite
Once they reply back have a conversation. Get to know them better and share information. This message is all about helping them.
Ask their permission to send a document over which would help them.
Better yet, ask them to join your Facebook group where they will find amazing content.
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