Facebook Adoption in India

Facebook is the brainchild of a Harvard University drop out, Mark Zuckerberg. What started in 2004, it was just a medium to connect the college students together, has established itself as a worldwide platform for people to connect. Facebook made its entry into India in only in 2008. It was the time when Orkut was the established social media, hence a competition to Facebook. But by 2014 India emerged as the second largest in terms of user base, after the US and Canada put together. Initially Facebook had roadblocks like the unavailability of the smart phones and a good internet connection also the internet users in India. It thrived its way through the computers. The Innovators and early adopters would have been the limited people who had access to internet, mostly college students. Other groups of people to use Facebook first in India would have been the tech savvy one’s and the ones who had friends in the U.S. As, Facebook would have proved to be a good platform for them to share their views and ideas.

Survival War

With the internet’s availability, Facebook too soared and reached its chasm, and by 2010 was ready to overtake the then established social media, Orkut. Within 4 years of its entry into India, Facebook hit the 100 million user mark i.e. more than one thirds of India’s internet population. The present Facebook user base in India, makes it almost seven times vast than the daily English newspaper and radio channel.

Localization and Changing Indian Scenario

This vast user base, in turn led to localization of Facebook for India. Facebook is today available in many Indian regional languages. Taking advantage of the mobile revolution, Facebook introduced easy to use applications for the low cost mobiles too. For example, Nokia Asha 205 was introduced with an exclusive Facebook button. In India with the onset of the smart phones, they have become a necessity rather than luxury. As a result, one can spot the people around always busy with their phones, either calling or surfing the internet. Mobile internet has made a huge shift in India from 2G to 3G, and now 4G which paved the success of Facebook. With social media giants like Snapchat , Wattsapp and others standing tall as competitors, Facebook’s challenge level reaches high. As most of the social mediums like Wattsapp, Snapchat etc, who make their product free for the end consumers to cross the chasm and reach the wider audience, Facebook crossed the chasm quickly and went through the early majority stage and even reached the late majority stage. India now has become number one in user base, leaving USA behind. Despite this, it had to face legal issues of privacy and objectionable content throughout. Catapulting its sustainable growth in future, Facebook is investing with the Indian startups, and initiating features suitable for workplaces.

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