BENCH/: First Filipino Retail Brand awarded “Brand of the Year”

Filipino Fashion Movers
2 min readOct 13, 2017


The fourth edition of the prestigious World Branding Awards saw 245 brands from 32 countries named “Brand of the Year” in a glittering ceremony held in the main entrance and Orangery at Kensington Palace last October 11.

Global tier winners included Apple, BMW, Cartier, Coca-Cola, Facebook, Google, Lego, L’Oréal, Louis Vuitton, McDonald’s, Nescafé, Nike, Rolex, Samsung, Starbucks, VISA and Yakult. Regional winners included the likes of Ajinomoto, Giordano, Indomie, Isetan, Kikkoman, MTN, RAK Ceramics, Sa Sa, Shangri-La, Uniqlo and Zara.

National tier winners included Hermès (France), Adidas (Germany), Chow Tai Fook (Hong Kong), Ferrari (Italy), Pocari Sweat (Japan), Maybank (Malaysia), Campina (Netherlands), Qatar Airways (Qatar), Kaspersky Lab (Russia), BreadTalk (Singapore), Samsung (South Korea), Etihad (United Arab Emirates), British Airways (United Kingdom), and BENCH/ (Philippines), among others.

Receiving the award is BENCH/ General Manager, Jude Ong

BENCH is the first Filipino Retail Fashion Brand to have received the honor.

IMAGE Instagram @bcbench

Seen as the ultimate global brand recognition accolade, winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process come from consumer votes. Each brand was named “Brand of the Year” in their respective categories.

The awards is organised by the World Branding Forum, a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. It organises and sponsors a range of educational programmes, and has joint collaborations with leading universities and museums. The Forum also publishes branding news on its website that reaches a global audience of over 5 million.

Congratulations to all the winners! And congratulations to BENCH!

For more information and the full list of winners, visit



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