In Bangkok, ads are larger than life. Brand ideas are dragged as matter of life and death. And despite their biases over fair skin models, all the ads are just irrationally delightful.
The heat was hypnotic. So were the countless ads on the streets.
Amid rather comforting chaos, we were greeted with countless banners and billboards — stuffed in a maze of overhead bridges, concrete pillars and more than regularly, traffic jams. Here in Bangkok, it seems anything and everything can be a banner hanger — even a reportedly haunted abandoned skyscraper is now dressed in Coca-cola’s huge billboard.
In fact — the old and the new collided, exploding into a frenzy of competing images and influences that can’t just be turned off.
Walking the streets of Bangkok? An intense catalogue of loud choices and desires…
There is simply no limits to what brands can and should promise. In fact, it was rather refreshing to see a more simple, innocent and optimistic attitude blooming in those ads — one that is often clouded by pragmatism and unnecessary complication elsewhere.
Culture frames the limits of what brands can say and in an extremely open and fun Thai culture, brands can be more daring — to the extend of verging on even political issues. Imagining this ad in some of its neighbors is rather difficult.
Though sometimes, they went a bit over the roof…
But the heaving cityscape of Bangkok won’t be the same without these ads.
Advertising is not just about selling the images or masking those dark spots of capitalism. It essentially shape people’s experience and perception of places and inherently their own selves. And in a place like Bangkok, it’s just pure fun to walk around and be surprised by these posters in every corner.
Check out this place called Speedy Grandma — I bet you love some exotic hidden art spaces: