Corporate Advertising Fail #460: This email I received from Apple.

Maybe it’s just me (and it often is), but this reminds me of the great importance of reading something back to yourself a few times before publishing. (I fail at this all of the time; then again, I’m not a Large Consumer Electronics Company.)

Meaning which was likely intended:

“Your mother/wife is extremely active. We’ve finally created a digital watch that can match her pace and help her get things done.”

Meaning which readily comes across, and which a Large Consumer Electronics Company would like to avoid:

“Your mother/wife is extremely active. We’ve created a digital watch that will allow you to track her every movement and know her whereabouts at all times. Finally!”

Has Apple finally created the watch stalker-relatives have been pining for? Yuh, maybe.

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