Phil EdelsteinWhat the GameStop Implosion Means for MarketersWhere once there was Warren Buffett and Michael Burry, now there’s Redditors with names like RoughCarrot, Codeine_dave and UltraTunaMan.Feb 9, 20211Feb 9, 20211
Phil EdelsteinA $680 Million Political Advertising Dumpster FireTwo politicians spent over $680 million in advertising. Both lost their races. Here’s what marketers can learn from their failures.Dec 21, 2020Dec 21, 2020
Phil EdelsteinWhat the Oatly Debacle Teaches Us About BrandingOprah, Oatly and a Trump supporter walk into a bar. Here’s what we can learn from the firestorm that follows.Oct 9, 2020Oct 9, 2020
Phil EdelsteinOur First (Terrible) Year in BusinessIt’s been a no-good, rotten first year in business. But other than that, it’s been pretty great.Oct 5, 2020Oct 5, 2020
Phil EdelsteinHow Liquid Death Makes Murder Into a Strong Marketing ConceptThe word “murder” isn’t exactly marketing gold. It’s not an idea that’s synonymous with “great brand affinity,” and it isn’t a sentiment…Jul 8, 2020Jul 8, 2020
Phil EdelsteininOn AdvertisingCoronavirus is Changing Everything… Including BrandingWhile no one likes to predict the future, one of the most helpful things to think about these days is the future — as in, one day, this…May 11, 2020May 11, 2020
Phil EdelsteinBranding Lessons from “Returnaround” CEOs“Returnaround” CEOs are founders who walk back into their companies and restore them back to the businesses and brands they once were.Apr 29, 2020Apr 29, 2020
Phil EdelsteinOf Coronavirus, Joe Biden and Donald Trump: A Marketer’s ViewThe recent coronavirus crisis has laid many things bare. Before it blossomed into a full-fledged pandemic, Americans were well-versed in…Apr 7, 2020Apr 7, 2020
Phil Edelstein4 Rules for Employer BrandingEmployer branding is critical if you want to attract, retain and inspire the employees who will make your business and brand successful.Mar 12, 2020Mar 12, 2020
Phil EdelsteinStop talking brand. Start talking business.A brand strategy is nothing without a business strategy that can back it up and bring it to life.Mar 2, 2020Mar 2, 2020
