Retailers need to change their approach

4 in 10 UK consumers have revealed they are not trusting of supermarkets, believing the quality of food is declining. 43% fear UK standards are being undermined by changing regulations and rules.

Leading food manufacturers and retailers must address this.

Enhanced transparency and authentication of product quality, provenance and ESG credentials can be addressed through digital transformation. Implementing such a strategy can be done without adding unnecessary cost and complexity.

Consumers can access information via on pack QR codes providing enhanced confidence and increasing brand equity.

43% of shoppers don't trust supermarkets amid cost-of-living crisis

#strategy #food #digitaltransformation #brand #retail #supplychain #supplychainsolutions #technology #supermarkets #transparency
#quality