Success Can Be Learned — Part 2

(Taken from a range of monthly articles I wrote for the Telegraph newspaper)

Last time I described how success can be learned.

I have spent the last ten years directly studying the process of success and fulfilment. I have worked with and interviewed millionaires, billionaires and famous celebrities to find out the answer to this simple question.

Can personal and professional success and fulfilment be learned or is it just about fate and luck?

My research showed me that success means different things to different people, but the good news is there is definitely a generic pattern that successful people tend to adopt when they achieve their definition of success and it can be replicated by anybody if they REALLY want it.

Component Number 1 — MOTIVATION

Every successful celebrity or high achiever I have worked with or interviewed has displayed a very high level of motivation for the product or service they provide or their area of interest.

Another word for motivation is ‘Passion’. Think about anything you have ever achieved in your life that you were really proud of and I can guarantee that you had enough motivation to do what it took to achieve it.

In life there are two types of motivation that we all experience, AWAY FROM and TOWARDS motivation. AWAY FROM motivation is where you want to get away from something that is painful to us emotionally or physically, whereas TOWARDS motivation is something you really want more of.

The interesting thing here is that despite what people think, most Entrepreneurs are not actually driven and motivated by having a Ferrari or 50 bedroom mansion. It is usually an away from motivation such as fear of failing, rejection, losing freedom or fear of poverty that drives them. This was very clear when interviewing Simon Woodroffe, the millionaire Founder of YO! Sushi. Simon told me that his definition of success was not being in the position of having NO money.It was that simple.

Another example was the interview I did with comedian Stan Boardman. He recalls the time in his early career when he would drive 200 miles to do a gig for a small fee, but he did it because before that he worked outside as a pipe fitter through all weathers and the thought of being that cold again drove him to avoid it at all costs. He said ‘At the end of the day, it was a long drive but I was WARM inside that car’ This is a good example of an away from motivation.

Your motivation can change many times throughout your life for different reasons. However you can quickly assess the likelihood of you achieving anything you set out to do by asking yourself one simple question.

On a scale of one to ten how strong is my motivation to do what it takes to do this?

If you think it is less than 5, you may need to consider whether you want the outcome badly enough. If you answer 9 or even 10 you can be sure that at least you have a high motivation, which is absolutely key to moving on with the task and keeping going when it gets tough….and very often it will.

Once you know you have the motivation, you need then to move to getting clear on exactly what it is you want. This is component 2 — Clarity of Aims which I will cover next time.

Your time is precious. Thanks for reading.

Philip Crowshaw

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