The Curious Conundrum of the new Business Plan

Some Background: The Wall has long been the easiest way to create a new WordPress site, particularly for non-technical users. A site with a `` web address has always been free, and an offering very much in line with the needs of the typical personal blogger or small business (no ads, custom domain, modest customization via CSS) has always been available for less than $9 per month.

Dot Com vs. Dot Org

Clearly articulating the difference between (the WordPress software product) and (a service that provides hosted WordPress, or WordPress in a software-as-a-service model) has always been difficult, particularly to those who aren’t familiar with the concept of open-source software. For many years, the most effective explanation has originated in the differences in functionality. provided the software, enabled you to use the software as it was out of the box, and other hosting providers enabled you to use the WordPress software’s expansive ecosystem of plugins and themes.

Cannibalizing The Head and the Feet

With the exception of high-end enterprise clients, for whom uptime guarantees and security restrictions dominate platform decisions, selecting a managed WordPress host has long been a calculus of determine the least expensive host that can accommodate the number of page views one expects their website to receive. For editorially-focused sites, this can be a risky endeavor — one popular post on a channel like Facebook or reddit, while otherwise a sign of success, can force one to perform a costly hosting plan update at a moment’s notice.

Fairness in the Marketplace

Long-standing criticism within the WordPress community stems from’s use of the WordPress trademark. Automattic is quite aggressive in its defense of the WordPress trademark, which is actually owned by an “independent” nonprofit, The WordPress Foundation, and perpetually licensed, royalty free, for use on In truth, both the WordPress Foundation and Automattic (creator of are controlled by Matt Mullenweg, a co-founder of WordPress and the project’s “benevolent dictator”. Some have argued that this relationship enables Automattic (and thus Matt) to unfairly profit off of the popularity of the WordPress software and name.

A Good Thing for WordPress?

Within the WordPress community, there’s long been a notion that “more users on WordPress” is universally good. Until now, that’s been difficult to argue: an expansive ecosystem has developed over the last decade, and many now make their living off of WordPress.



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Phil Crumm

Phil Crumm


Curious technologist and digital strategist. Reformed engineer, reluctant sales guy. VP, New Client Strategy @10up. I fly planes, too.