Philip SugaiIs your startup value-focused? 3 tips to help you unleash new sources of valueThe beauty and curse of running a startup is that you see a potential market opportunity before anyone else has realized it. What makes…Aug 27, 2019Aug 27, 2019
Philip SugaiMarkets Don’t Exist and three other marketing lessons birds can teachI have a shocking secret to to share with you today that marketing textbooks simply don’t ever teach: markets don’t exist. Blasphemy for a…Jul 28, 2019Jul 28, 2019
Philip SugaiHard Lessons in Getting a Book PublishedFor those of you who know me and my work, I’ve been developing, planning, testing and writing my book on value-focused marketing strategy…Jul 17, 2019Jul 17, 2019