You’re counting the wrong thing
We do a really good job of counting our loses but really crappy job of counting our wins. People tell us all the time you learn from failures. Sure but you also learn from winning. Winning provides momentum. Winning provides measurable results. Winning provides moral.
Yeah sure we can look back at our failures and find something to do better, maybe not take the same risks. Maybe not market on that medium. The value is not worth the price. Stop counting the wrong things.