Philip DriverDealing with Channel Conflict for Brands Going Direct to ConsumerThe number of digital first, direct to consumer brands has never been higher and the growth in this approach shows no signs of slowing…Sep 3, 2019Sep 3, 2019
Philip Driver5 Reasons Why You Should Use Email Marketing for Your Gaming CustomersReports of the death of email marketing are premature. In fact it’s very much alive, kicking and delivering spectacular ROI for those…Aug 4, 2019Aug 4, 2019
Philip DriverCRM Strategy for Gaming: Forget the first 30 days, the first 30 hours are the most crucialIf you don’t grab your player’s attention and start to add value within the first few hours of sign-up, then you’ll be fighting an uphill…Aug 4, 20191Aug 4, 20191
Philip DriverIs Your Gaming Company a “Digital First” Business?A new white paper from CommerceCentric challenges the gaming industry’s ability or desire to really put players at the heart of everything…Jul 9, 2019Jul 9, 2019
Philip DriverReady Player One: 5 Basic CRM Requirements to Keep your Gamers in the GameAt the last count there were 2.3 billion gamers worldwide, and the market is predicted to be worth over $33 billion by 2020. 56% of gamers…Jul 9, 2019Jul 9, 2019
Philip Driver5 Key Ways Affiliate Marketing Will Boost Your E-commerce PerformanceAffiliate Marketing is one of the oldest types of performance-based marketing channels and even predates digital marketing as we know it…Jul 9, 2019Jul 9, 2019
Philip DriverThe Future of Business Growth is BespokeUsing the potential of new technology and a ‘digital first’ mindset, it is possible to bring the small business bespoke model to the…Jul 9, 2019Jul 9, 2019
Philip DriverSuccessful Digital Transformation is About People, Not TechnologySome things never change. Digital transformation has been around in one form or another for 30 years, yet still only about a third of…Jul 9, 2019Jul 9, 2019
Philip DriverWhat Can Marketing Automation Do For You?What marketing automation is, what it isn’t, and what it can deliverJul 9, 2019Jul 9, 2019
Philip DriverCustomer Reactivation Marketing: It’s a Mindset ThingTo paraphrase George Orwell, all customers are created equal though some are more equal than others. Every good CMO knows that customer…Jul 9, 2019Jul 9, 2019
