Grow Your Audience on TikTok as A Musician: Tips and Strategies

Philip Loutsis
5 min readJan 7, 2023

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TikTok is one of the go-to platforms for musicians to reach a wider audience. With its unique platform, endless content possibilities, and growing user base, it’s no wonder that many artists are leveraging TikTok as a way to market their music and expand their reach. However, growing an audience on TikTok can be challenging, especially if you’re a developing artist. To help you out, here are some tips and strategies you can use to grow your audience on TikTok as a musician. Through these tactics, you’ll be able to reach more people and build a larger following. So, read on to get the most out of TikTok and make your music career take off.

Benefits of Using TikTok as a Musician

TikTok is a great platform to use as a musician because it allows you to engage with your audience in a fun, interactive way. TikTok is more than just a place for people to view your videos; it’s also a place where you can interact with your fans, get inspiration, and discover new music. TikTok is unique in that it features a live feed where videos are displayed as a continuous stream of content. This allows users to easily scroll through the feed and see what’s popular or what’s trending at that moment. In addition to the feed, TikTok also has a “Videos” section where users can view individual videos and content created by the creators they follow. TikTok’s growing popularity is a huge benefit for musicians, as it gives you a chance to reach a wider audience and grow your fan base.

Tips for Growing Your Audience on TikTok

Use #Hashtags — TikTok is all about getting your content out there and letting it be seen by as many people as possible. One of the best ways to do this is to use relevant and popular hashtags in your content. By including hashtags in your videos, you have a better chance of getting your content seen by others. Choose a Curation Strategy — Another way to grow your audience on TikTok is to curate content. This means that you should create a mix of original content and content that you’ve found from other sources. By curating content from a variety of sources, you’ll be able to reach a wider audience and find new followers.

Developing a Content Strategy for TikTok

TikTok is a unique social media platform, and you’ll want to approach your content strategy differently than you would on other platforms. The most important thing to remember is that your content needs to be relevant and relatable to your audience. This will help you to effectively reach people and build your fanbase. TikTok is different than other social media platforms in that it allows you to create a mix of short videos, images, and/or GIFs. This gives you the freedom to create a wide range of content and engage with your audience in many different ways. For example, you can create short videos that are funny or inspirational, GIFs that are silly or relatable, or images that are artistic or stunning. By creating a variety of content, you can find a way to connect with just about any type of audience.

Growing Your Following on TikTok

The first step to growing your following is to follow other TikTok users and interact with their content. This will help you to get your name out there and let people know that you exist. You can also try to engage with others by commenting on their content and liking their videos. TikTok also allows users to like, comment, and repost other people’s content, which is a great way to get involved and engage with other TikTok users. Another way to grow your following is to create a TikTok account that’s specific to your music. You can do this by linking your account to your other social media platforms, such as Facebook, Twitter, and Instagram.

Leveraging Trends and Hashtags

One of the best ways to grow your following on TikTok is to leverage trends and popular hashtags. TikTok allows users to create their own hashtags, which means you can create and use your own to reach more people. Using trending hashtags on TikTok is a great way to get more views and find new followers who are interested in the same things as you. Another way to grow your followers on TikTok is to use the same hashtags as other popular TikTok users in your content. This will help you to connect with other TikTok users and get noticed by people who are following those accounts.

Collaborating with Other Musicians

Collaborating with other TikTok users is a great way to expand your network and reach a wider audience. This can be as simple as creating a video together and sharing it on your respective accounts. If you’re more technology-inclined, you can also use TikTok’s “Collabs” feature to connect with other TikTok users who have similar interests. Collaborating with other TikTok users is a great way to expand your network and find new followers who may be interested in your music.

Promoting Your Music on TikTok

When posting your music on TikTok, you’ll want to select the “Music” option on the drop-down menu. Once you’ve done this, TikTok will automatically create a new video for you. You can then use TikTok’s built-in music editing tools and music library to add some visuals and polish to your video. You can promote your music on TikTok by posting it as a live video or one that’s saved to your account. You can also use TikTok’s “Collabs” feature to promote your music with other TikTok users. By posting your music on TikTok, you’ll be able to reach a wider audience and get your music in front of people who might not have been exposed to it otherwise.

Conclusion

Grow Your Audience on TikTok as A Musician: Tips and Strategies TikTok is quickly becoming the go-to platform for musicians to reach a wider audience. With its unique platform, endless content possibilities, and growing user base, it’s no wonder that many artists are leveraging TikTok as a way to market their music and expand their reach. However, growing an audience on TikTok can be challenging, especially if you’re a new musician. To help you out, here are some tips and strategies that you can use to grow your audience on TikTok as a musician. Through these tactics, you’ll be able to reach more people and build a larger following. So, read on to get the most out of TikTok and make your music career take off.

NB: Reference Material: TikTok.com || Tools used: writesonic / Lexica ||

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Philip Loutsis

I work in the music industry (at AWAL). Based out of London my focus is on independent artists and labels.