Bernie, Hillary, and the Authenticity Gap: A Case Study in Campaign Branding
Lindsay Ballant

CLEARLY a Bernie supporter. Obama’s campaign was CAREFULLY scripted with the promise of hope & change and he won. You’re just scared that Bernie isn’t going to win so you have to shit on Hillary’s campaign. He isn’t starting any revolution, he’s over promising and not living in reality. Her visual systems offer hope, change and are inspiring. Bernie’s TV commercials are not spontaneous and messy, it’s scripted and uses stock art. Next …

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