NFC and QR menu best practices
Follow QR Code menu best practices to get the best return on investment
One of the most important things you need to remember when creating your QR code. Almost all of your customers will see them on their mobile devices.
To create a great browsing experience for your guests. You should avoid creating links to PDF documents, or photos of your card (JPG) and focus instead on so-called responsive HTML menus for a better customer experience. The best thing is to go through a dedicated platform that will guarantee you perfect reading on your customers’ smartphones.
These last two solutions allow you to easily add clickable links and multimedia content. What has the power to engage and retain your customers.
The advantages of an html page
- Can adapt to Smartphones, but the site must be perfectly responsive. which is not always the case
- Allows you to update all your QR codes or NFC tags at once whenever you want.
- Allows you to add multimedia links or rating sites, promotes customer interaction.
- You can see the amount of traffic from your QR menu but no more targeted traffic analysis
The advantages of a dedicated platform
A dedicated platform as proposed by Ma Balise offers these advantages:
- No need for a webmaster or web knowledge to create or modify your menu
- Is perfectly adapted to the Smartphone
- Update all your QR codes at once whenever you want.
- Allows you to add multimedia links or rating sites, promotes customer interaction
- The scans are traceable.
- By using the Ma Balise Nearby platform, you can also analyze user data (demographic, social data, etc.).
- The QR code is easier to read
Read the complete guide here
Minimize loading times
Scan and test before launch
The customer experience is not only in his glass or his plate!
A quality QRmenu increases turnover
With a QR code or an NFC tag permanently visible on the table, your customers can access your card without having to call the waiter, which during their stay in your establishment will be more easily tempted by an additional product. (A dessert, a coffee shoot, for example)
Generate more Google or Tripadvisor reviews
By offering your customers a simple, fast and effective solution to give their opinion directly from your establishment in a scan, you risk appearing in the top establishments on Tripadvisor and thus boosting your turnover. Learn more how to generate more reviews
