Pssst… I know you’ve probably never done this, but I have. I’ve sat down and binge watched a whole bunch of episodes from one series on Netflix, and yes, I enjoyed it.

Are You Denying Your Readers the Netflix Experience They Crave?

There, now that I have my confession out the way, I have to tell you what I’ve been…

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products.

a

Being the expert in your own niche is like writing your own ticket to freedom.

Granted, you’re never going to become…

A certain percentage of new list subscribers will unsubscribe from your list almost immediately.

How to Reduce Your Unsubscribes with One Word

They’ll get the lead magnet you offered them and then POW! Unsubscribe. You’ve got to wonder why.

Are they afraid you’re going to sell them something? Maybe. If you’re building a list of online marketers, you’ve…

Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier.

You're Buying Your Sales - You Just Don't Realize It

Free traffic? There is no such thing. Maybe you didn’t spend money to get the traffic, but guaranteed you spent time.

Sales from affiliates? You…

Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier.

You're Buying Your Sales - You Just Don't Realize It

Free traffic? There is no such thing. Maybe you didn’t spend money to get the traffic, but guaranteed you spent time.

Sales from affiliates? You…

Let’s say you’re building a sales funnel to promote a new weight loss program.

Your lead magnet should detail ways to lose weight. But here’s the key — make these methods painful. Discouraging. Problematic. Complicated. Etc.

When to Make Your Lead Magnets PAINFUL

Maybe you give them a diet that’s difficult to follow. Or a workout plan…

I recently saw a video clip of a heavy set young woman running behind a car.

Chasing Dollar Bills Down the Road

The car’s truck is open, and a young man is sitting in the car’s trunk facing the running woman. In the man’s hand is a stack of one dollar bills, and as the woman…

Ok, this is a rant but it needs to be said… I got another email the other day from someone lamenting at how darn difficult it is to start and run an online business. He went on and on about his struggles, challenges, problems… how he didn’t have anyone to…

You hired someone to do some writing for you. Problem is, the writing itself isn’t exactly what you’re looking for. Or maybe it’s just not written well, or you need some changes…

Give Feedback without Hurting Feelings

Or perhaps a marketing colleague has asked you for feedback on their writing, and frankly you hate it.

There is an American expression that if you are starting at the bottom of something and working your way up, then you are, “Low man on the totem pole.”

Are You The Low Man on the Totem Pole?

A totem pole is a Native American sculpture that is generally quite tall, with carvings of animals, symbols and people stacked…

Philip Swart

Home Business Consultant

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