Did you hear the joke about Instagram Stories?

Instagram stories, have you heard about it yet? I’m not going to lie. As soon as I heard about the launch of Instagram Stories I sighed.

I was overwhelmed with a sense of disappointment and full of questions of “Why??”. I just thought of all the poor small business owners having to worry about something else.. another social media channel they have to keep up to date.

Instagram announced, followed by an update to the App , Instagram Stories. Basically a complete rip off of Snapchat stories. They didn’t even bother to change the name. Facebook bought Instagram for $1Billion in 2012 and soon after they attempted to buy Snapchat for $3 Billion. Snapchat said No. Facebook then basically decided just to try and create a competitive version of it and bolt it on to an already ‘kind of related’ platform that is Instagram. Snapchat stories is a photo stream that you can add photos to which will disappear after 24hrs. You can add text, drawing, filters and stickers to the photos. Instagram Stories is the same thing.

Why am I so annoyed?

Another social media channel to update. I had Instagram covered. I had my strategy and I was starting to stick to it. Now it means I will have to record (if I choose to up date it) content for Snapchat stories and now for Instagram Stories. Doubling the work load and not just for me but also for my clients.


If anyone follows my Twitter they know I love my rants on Apple and their lack of originality recently, it also looks like Facebook/Instagram are doing the same. Just steal others peoples ideas and add them on to your product/service and hope it works. Are these companies not making enough money to come up with their own ideas? It baffles me when massive companies just steal an idea and don’t even bother to improve on it! Grrrrrrrr!!!

So that’s my rant over with. When i first heard about Instagram Stories i thought it was a joke, but it isn’t. No doubt I probably will update it, but my focus will be the normal part of Instagram and keep my stories to Snapchat.

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