THE CONCEPT OF MICRO-DELIVERABILITY IN EMAIL MARKETING

Micro-Deliverability is a relatively new concept in the email marketing domain. It involves drilling down into deliverability by domains, or ISPs or SMTP Relay servers and then segmenting the email list or campaigns based on the results to get best deliverability and performance for the marketing campaigns. Thus, using more than one email delivery system (Hybrid System) can significantly enhance your email marketing performance.Watch the video for more facts about micro-deliverability!