In 2008, Apple released the App Store and allowed developers to start submitting apps. Steve was adamant that we review each and every app, but it was clear from the beginning that we had no idea what we were going to see.

Steve Announcing the App Store

Steve and the rest of us, were worried about the following characteristics of an app: legality, malicious in nature, pornography, user privacy, bandwidth, and the unforeseen. We had no idea how much we were…