Billy PhillipsHow Quantitative/Qualitative Research Improve Mass MediaThere are two different types of research that can help benefit the mass media realm. Qualitative research is based on ideas and evidence…Apr 3, 2022Apr 3, 2022
Billy PhillipsLooking Back on McLuhan’s IdeasAccording to Rosenberry and Vicker, the central idea behind Marshall McLuhan’s Technological Determinism is historical eras of social…Mar 6, 2022Mar 6, 2022
Billy PhillipsHow ELM Alters My Persuasion AppealsWhen looking into how persuasion is utilized in media, a key model to implement is the elaboration likelihood model. ELM demonstrates how…Feb 7, 2022Feb 7, 2022
Billy PhillipsFacts Or A “Trusted Opinion”… The Dilemma with how I’ve used the Two Step Flow TheoryA development gaining even more traction and popularity as mass media continues to progress is the idea of relying on other’s opinion of…Jan 22, 2022Jan 22, 2022
Billy PhillipsMedia Literacy’s Role in the Time of MisinformationWith the amount of media I consume, it seems pretty clear to me that I’m extremely vulnerable to the influence mass media imposes. The…Jan 9, 2022Jan 9, 2022
Billy PhillipsDiscord: Communication for Gamers and moreGaming is incredibly popular and has been for a while now. It was only a matter of time until a company took advantage of the market and…Dec 4, 2021Dec 4, 2021
Billy PhillipsEthical Guide: Tampa Bay RaysSocial media in sport is one of the best practices for franchises to reach their consumers and build a broader audience for their fan base…Nov 30, 2021Nov 30, 2021
Billy PhillipsMy Social DilemmaI often find myself observing my own social media behavior. I lose track of an hour in a blink of an eye by scrolling through Tik Tok…Nov 21, 2021Nov 21, 2021
Billy PhillipsInfluencer Marketing: Body ArmorBody Armor is taking over the sport drink industry. Gatorade and Powerade better watch because Body Armor is well on its way to becoming…Nov 14, 2021Nov 14, 2021