Why Brands Should Care About Messaging Apps
Robleh Jama

I have not really thought of this, to be honest, but as someone who uses LINE as their sole means of messaging to friends and family, I have already been accustomed to downloading free promotional stickers from drink, snack, store brands, etc for years. This is something that is very popular in Asia, and only a little bit in Europe. I am surprised that advertisement potential has not been tapped into, though I must say I can see myself getting sick of it real quick very soon haha.

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