This man HIJACKED Tech Crunch’s summer party… with a filter

Source: @snapkarenx

With Snapchat and Instagram taking all the headlines with the new ‘InstaStory’s feature, one man has found a way to use Snapchat filters in a way that’s never been done before.

Meet James Shamsi, dubbed a ‘social media savant’ by Business Insideer — and for good reason…

Shamsi, a 23 year old Brit now living in LA, has been responsible for some of the biggest viral campaigns and PR stunts of 2016. Though he can’t talk publicly talk about his stunts with major A-list celebrities and artists, he strives to make himself go viral every month to prove he knows his craft.

For example: Shamsi created the viral sensation Kardblock (which turned out to be an SEO stunt), to networking with Tinder, uploading male nipples to Instagram, or hiding $10,000 inside of 200 fake vaginas… Shamsi is the brains behind dozens of viral campaigns.

A few months ago Snapchat begun allowing people to buy geofilters, allowing you a location to place your own custom filter at an affordable price. So far it’s been used privately for private events with generic filters that talk about the event, like ‘50th annual cupcake convention’, or ‘Mikes 20th birthday’, that was until now.

Shamsi, who is also a tech start-up advisor, heard of TechCrunch’s annual summer party — but it was $85 per ticket. “I saw it was $85, and I was like f**k that, I’m not paying that much to just network no matter who’s there” Shamsi explained. Hearing him tell it, this is a man that hates being made to spend money unnecessarily.

“I hate spending money. I’m Indian, it’s in my blood to be cheap” — James Shamsi

“Instead of buying a ticket for $85, I realized I could just buy a filter for $5 that covers the entire event. Not only does this save me a f**k ton of money, but it also makes it so much more efficient, as I can now leave a lasting impression on everyone there — as opposed to spending the day talking talking to just just 15–20 people”. What was the result? Shamsi said he got over 9k impressions, with 100+ people using the filter — considering this was an incredibly niche event with high profile angels, investors and heavy weights in the tech sphere… this is big.

So, what does this all mean?

As marketers we need to get more innovative. Tools like Snapchat filters shouldn’t be taken at face value to be used for things that are expected. Speaking with James he suggests many potential uses for Snapchat for small businesses, from buying geofilters on major local events to raise brand awareness of a local affordable level — to using filters to ‘growth hack’ networking like he did!

Snapchat’s not dead yet y’all, keep pushing creative ideas and sending those snaps!