Matt Mullenweg
Aug 27, 2017 · 1 min read

There are too many variables to really do a controlled test, but will be interesting to see the impact of clapping on Medium’s usage over time. If you’re familiar with Dan Ariely’s concept of social norms vs market norms, Medium is effective moving all its authors en masse to thinking about their time and investment here in terms of market norms. It reminds me a bit of all the early Youtube competitors that tried to differentiate by paying publishers. Often paying someone a small amount is far worse than paying them nothing at all.

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Matt Mullenweg

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