5 reasons why creatives should not work for free

Photomoolah
Jul 25, 2017 · 3 min read

The creative industry is a fast growing industry in Asia. Getting a toe into the creative industry not only offers

you to get a job to create your own income but it also allows you to leverage on your creativity and passion. But there’s one issue that most creatives face at some time in their professional lives and I’m sure if you’re a creative reading this you would relate to what I’m trying to say. I’ve often stumbled upon posts on facebook groups where clients offer an excellent opportunity for freelance creatives without any fee. For those wondering where to draw line between pro bono for charity and free projects here are 5 compelling reasons to say no:

  1. It does not justify time & effort spent — If you’ve spent 10 hours on a free project then what value per hour are you setting for your client ? Nothing! Not only it devalues your effort and time spent but it also devalues work of other creatives in the industry who are charging an hourly rate for doing the same amount of work

2. You might not be able to give your best — Most creatives work on multiple projects at the same time. If some assignments are paid and others are unpaid you have to focus your attention and time towards the client who is paying you as a result the other project will suffer and you wont feel proud to add it to your portfolio

3. The project is not well defined — In scenarios when the project fee does not exist in the contract things might look very easy and quick to execute in the beginning. But as you progress you might realise that it is really taking up a lot of your valuable time and productive time.

4. The project is low on priority — The most frustrating part is to work on a project that is not high on priority for the client. It could lead to endless delays in project wrap up or worst of all an unfinished project.

5. What do you want to be known for ? — If a project offers you exposure instead of cash then you need to quantify how that exposure translates for you. Does this mean you can get 10,000k views on your portfolio through that exposure ? If yes then it’s better to quantify the exposure in your own terms before you start work on the project.

In case you’re ever uncertain on how to make a decision this beautiful infographic will help you decide: http://shouldiworkforfree.com/

In case you’re a creative looking to volunteer with charities check out- creatives for causes

And in case you’re here for real recognition and remuneration, create a portfolio and work with our amazing clients: www.photomoolah.com

Click the ❤ if you like my views — Mahima, Founder & Creative Director, Photomoolah

Photomoolah

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We match brands & Asian content creators for photo & video production. Schedule a complimentary 30 min content strategy session: goo.gl/gS1o5M

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