HOW HOTEL MARKETERS DRIVE SALES AND ENGAGEMENT WITH USER-GENERATED CONTENT

If you’re trying to get more people to stay at your hotel, you need a strong strategy focused on digital marketing for hotels.

That means you can’t just throw a website together, update your social networks once a week, and expect amazing results. Instead, you need to consistently use marketing methods that have been proven to drive engagement and sales.

One of the best, most cost-effective ways to implement digital marketing for hotels is to let your guests do your advertising for you with user-generated content.

But before we talk about how you can do that, let’s go over some of the best ways to get your guests to share UGC on social media. That way, you can make sure you’ve always got plenty of content to work with.

HOW TO ENCOURAGE GUESTS TO SHARE USER-GENERATED CONTENT ON SOCIAL MEDIA

1. Photo Ops
2. Advertise your social media channels
3. Create a branded hashtag campaign/contest

HOW TO USE DIGITAL MARKETING FOR HOTELS AND UGC TO DRIVE SALES AND BOOST ENGAGEMENT

1. Share user-generated content on your website
2. Partner with Instagram influencers
3. Re-post guest photos to Instagram

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