Back in the day, to market a product, you would create a commercial or take out an ad in the local paper — and that would be it. Nowadays, the product promotion landscape has changed so much that you can reach a global audience with the click of a button…

From product manuals, help content, support channels, and marketing collateral, to employee handbooks and financial reports, document translation is like the oxygen of global business. Companies on track for global growth need to meet the challenge of international expansion by effectively communicating with customers, partners, and employees across geographies and…

What would you do if your content reached hundreds of millions of people around the globe every month? How would you feel if your message was being seen and heard by people in every corner of the world? What if they could understand you in their own language? For most…

Personalization. Customization. Individualization. Whenever we hear buzzwords like these, we know that the world of business is changing. Gone are the days of one-size-fits-all products, so more and more companies are putting localization at the top of their growth agendas. In response to this changing landscape, localization managers are expected…

Oh, the joys of global expansion: Suddenly, your business is humming along in more than one language. However, to reap the benefits of your newfound reach, you need to set up a process for translating your content quickly, accurately, and affordably. Combining strong localization technology with professional language services on…

Why people’s phones are stuffed with apps is a question that can keep app marketers up at night. Some say it’s due to a psychological need for saving energy — apps help us accomplish more with less time and effort. …

In “2001: A Space Odyssey,” HAL, the computer, can speak and play chess. By 2001, computers could play chess at grandmaster level, but even today, Siri isn’t quite as fluent as HAL. Human language is proving more mysterious than chess to the silicon monster, which is reassuring to those of…

If our business is lucky enough to make it past its first few years, we often need to address the next hurdle: scaling. In this guide, we take a look at scaling from the perspective of internationalization (i18n) and localization (l10n). We address workflow efficiency and how localization technology can…

If we were to think of a mantra for today’s business environment, it’d probably be some variation of “Go global or go home.” Continuously seeking new opportunities to generate revenue and increase market share globally is the name of the game — and that requires a strong international expansion strategy. …