Growing organizations often start thinking about going global — expanding internationally beyond their original market to new customers overseas or in other countries. It’s an exciting time for your business, but global expansion is also a complex process and decision with many important considerations. To help you get started, we…

In today’s ever-growing global market for mobile apps, making your app ready to support different languages and cultures from the start is key for organic growth. With Google Play being responsible for 111.3 …

While on track for global growth, your business may sooner or later face the question of how to go about implementing localization. The answer may vary from business to business, but one thing for sure is that localization efforts can only succeed if it rests on a clear strategy. The…

With the definition of a product becoming ever broader, a product today can be anything from a mobile app to a website. …

Back in the day, to market a product, you would create a commercial or take out an ad in the local paper — and that would be it. Nowadays, the product promotion landscape has changed so much that you can reach a global audience with the click of a button…

From product manuals, help content, support channels, and marketing collateral, to employee handbooks and financial reports, document translation is like the oxygen of global business. Companies on track for global growth need to meet the challenge of international expansion by effectively communicating with customers, partners, and employees across geographies and…

What would you do if your content reached hundreds of millions of people around the globe every month? How would you feel if your message was being seen and heard by people in every corner of the world? What if they could understand you in their own language? For most…

Personalization. Customization. Individualization. Whenever we hear buzzwords like these, we know that the world of business is changing. Gone are the days of one-size-fits-all products, so more and more companies are putting localization at the top of their growth agendas. In response to this changing landscape, localization managers are expected…

Oh, the joys of global expansion: Suddenly, your business is humming along in more than one language. However, to reap the benefits of your newfound reach, you need to set up a process for translating your content quickly, accurately, and affordably. …