
… understand that UX is very connected to a business, and in one word, to sales. Yeah, yeah, I know; UX is about supporting people in their tasks, making things simpler, and summed up it is about making the world a better place. That’s true indeed. That’s absolutely a part of my mission as a UX designer, and I sincerely hope …
e more familiar transport experience, we assumed if we follow users’ mental model we …vehicle type on the bottom side then edit preference setting which is not very intuitive experience. To create more familiar transport experience, we assumed if we follow users’ mental model we could reduce friction for users and drop-off rate.