See more
The best products are created by people who care about their users. Not just on a superficial level by defining shallow personas to seem more empathic “As a user I want to…” — but by genuinely caring for them.
Make no mistake, this isn’t about asking people if they want faster horses — it’s about observing people and finding out that they want to get where they need to be much faster than…
Make no mistake, this isn’t about asking people if they want faster horses — it’s about observing people and finding out that they want to get where they need to be much faster than they’re currently able to.
