Bringing online to offline so businesses can increase sales by up to +18%

Phygital Signage
5 min readSep 12, 2023

--

As much as we love online marketplaces, we still go to stores where we can feel, smell, try on, and taste the product before we buy it. And we still go to coffee shops and restaurants. Considering that 80% of all sales are made offline, there are a lot of us!

All these offline areas are HoReCa and Retail. These are the areas that need the most “friendship” with customers, because they are giving people something they will use right now. Or in the near future. Putting on a shirt, brushing your teeth, eating carbonara — these are things that people come into direct contact with.

Advertising must engage the consumer

Flyers, posters peeling off the wall, and a man yelling “We have the most delicious buns” all over the street are discouraging and disgusting.

Besides there’s the added cost of hiring a lead, merchandiser, layout designer, finding a print shop, setting up logistics, and getting the promo out into the world.

Tracking the performance of flyers and checkout counters is difficult. So is updating the content. What if you have more than one?

On the other hand, going only online is ineffective: many customers want to get some benefit from you right away.

Phygital Signage brings online to offline to solve these problems.

What’s going on with advertising?

How does advertising work in most offline businesses today? — The way it used to.

When it comes to printing banners and flyers, many people are not squeamish, of course. But you need to have a lot of time to get an order from the print shop. First, you have to design the layout and send it to the printer. Sometimes posters get torn… And there is no time to print a new one. And we all know what happens to flyers. 99.9% of them end up in the nearest trash bin.

“Advanced” content creators load several advertising images onto a flash drive (or sometimes just one), transfer it to a cafe, a store, a shopping mall — it doesn’t matter. And the task of changing the banner ads in a timely manner is passed on to the waiters and managers. Or the digital image can be hung on the wall like a paper poster for the whole season.

But displays have much more functionality. Even if it’s an old TV, you can change pictures and videos on it. Remotely!

That’s where the Phygital Signage can help

Screens connected to the Phygital Signage platform are placed in your establishment, at the entrance to the cafe or in the lobby near the cash register. All you need is a player, connected to the screen via HDMI and to the Internet via Wi-Fi or LAN. It is also possible to install the service through an application. For this you need a professional TV with OS: Android, WebOs, Tizen, Orsay, Brighos or media players Raspberry Pi, BrightSign, Giada, Android, Windows 10, Linux. Screens connected to the service can display situational information about special offers and promotions. The marketer of the establishment monitors what kind of advertising is best to run depending on the situation.

If you don’t have screens, you can install simple ones in hotspots so people notice the image and text right away. Phygital Signage tracks the time of day, days of the week, events, and most importantly, the weather outside.

Seasonal offers work, but not as effectively as many marketers seem to think. A much bigger hit is advertising those promos that cater to people’s desires about the weather. Situational advertising causes people to associate themselves with what is happening around them and how the place they went to because of the ad fulfilled their desire.

If it’s +30 outside and the sun is shining, young people in a café in the park will see an offer of seasonal cold sodas or ice cream.

If it’s raining and the wind is blowing everyone away, the screen will automatically show a tasty picture of a cappuccino in a café. And near the cash register, the screen will broadcast a special offer — “Croissant with coffee at a discount”.

And the customer remembers that he bought the very soda in that cafe that saved him in the heat, and he has an association with that place.

Phygital Signage Principles

ESG
We care about nature. Of course, the creation of displays does not take place in a vacuum, but no trees are cut down and fewer resources are wasted during production. As a result, the air is a little cleaner and there is more greenery.

It’s also good for business: costs are lower and the attitude towards employees and customers is better. The interface of the platform is user-friendly and easy for customers to understand.

Work-life balance
A marketer gets the job done without the stress of deliveries, orders, and driving around town looking for the right print shop.

No code
No development complications! You add all the images, videos and animations for your menu, promotions and special offers in your personal account.

The investment in Phygital Signage is minimal and all the work is done in your personal account on the site. There are hints to help you figure out all the features and support for important questions.

What does Phygital Signage do for business?

Research on the implementation of digital signage in the USA shows that live, relevant advertising attracts consumers and motivates them to buy more than a printout on the wall. People want to be involved in the process, and a dynamic screen “speaks’’ to the customer. It’s not just the presence of the screen that matters, but what’s on it. Advertising should be clear, bright and moving to satisfy the buyer’s need at the moment it arises. Or create a need for your product.

This leads to more customers and therefore more revenue for the establishment and less stress for the marketer.

If you are interested in learning more about weather marketing and our platform, email us at hello@phygitalsignage.io.

--

--

Phygital Signage

Revolutionizing Digital Signage with our user-friendly SaaS platform. Simplifying ad customization in real-time & creating AI-content in 2 mins!