Robb LutherIdeal Customer Profiles vs Buyer Personas vs HeroesI have a habit of using the ideal customer profile and buyer persona interchangeably, but they are different. Also, Heroes and Buyer…May 30May 30
Robb LutherIdentify Your Target Audience: More on Hero BuildingI wanted to dig in a little more on Hero Building and identifying your hero.May 14May 14
Robb LutherThe Importance of Goal-Setting in Your Content StrategyNavigating the vast sea of ideas around content creation without a clear direction can leave your strategy adrift, disjointed, and…May 1May 1
Robb LutherIs your content strategy sailing aimlessly? ⛵️Setting clear goals is crucial for measuring success and guiding content efforts. SMART Goals (Specific, Measurable, Achievable, Relevant…Apr 17Apr 17
Robb LutherBuilding a Hero Mission Content Marketing StrategyContent isn’t king; thought leadership is king. In order to provide thought leadership, you must provide value that instills authority and…Apr 17Apr 17
Robb LutherSix Hats of Intelligence — Use New PerspectivesIn reading Limitless by Jim Kwik, he revered Edward De Bono’s Six Hats of Intelligence framework.Mar 29Mar 29
Robb LutherWhite Noise Session — 1/2 Hour Brain ExerciseEOS promotes clarity breaks, and in the book Limitless, Jim Kwik talks about taking a 30-minute “No Technology” break in one of his Kwik…Mar 12Mar 12
Robb LutherIdeal Customers vs Heroes“To change ourselves effectively, we first had to change our perceptions.” ― Stephen R. CoveyMar 7Mar 7
Robb LutherDeath of the Death Star — The True StoryA long time ago, in a galaxy far, far away, the Empire embarked on its most ambitious project yet: the construction of the Death Star…Feb 29Feb 29
Robb LutherGrowth Enablement — Building a Growth Tech StackThis is a 2 AM brain dump about the tech stack.Growth Enablement has everything to do with your tech stack. Perhaps, more to do with leveraging your tech stack for growth. There are…Feb 29Feb 29