Photo by SpaceX on Unsplash

Finding the first users or beta testers for your new product can be a very tedious task. During the last 8 years I launched more than 10 different products, startups and side projects. In this post I collected a variety of different platforms which I used to launch new products, promote them, find early adopters and most importantly — to get early feedback. This list aims to help fellow product developers, makers, and startup founders to make the best use of these platforms in order to get their first users for their product. …


When somebody asks me these days what I’ve been up to last year, I usually answer: “Nothing. I did absolutely nothing.”

At least that’s what it feels like I have been doing lately since I had no plan what I want to do after I closed my startup oratio earlier this year. But looking back I achieved more than I perceived and it was an incredible year full of traveling, activities, learning new things and taking a step back to figure out what I want to do next. …


Photo by Dawid Zawiła on Unsplash

Exactly one year ago I wrote an internal memo to our team proposing to change our strategy from a short term opportunity to a long term mission. One year later, we are out of business.

The company I’m talking about is called oratio, which I founded together with my co-founder Bernhard in 2015. oratio is a customer communication platform which helps businesses to communicate with their customers on messengers, through personal livechat and automated chatbots. During the first 2 years, we grew an international, remote team of 9 people and grew our MRR to USD 20k. …


The Welcome Sequence is a sequence of messages and call to actions you can show new users when they start a conversation with your Facebook Page.

In this guide you will learn how to setup this sequence and use it to subscribe users to your MailChimp list.


Configure the Conversation Menu in MailPort

The Conversation Menu or Persistent Menu allows you to have an always-on user interface element inside Messenger conversations. This is an easy way to help people access information in your Messenger channel at any point in the conversation.


Photo by Denys Nevozhai on Unsplash

Defining of how people will get in touch with your product is something every startup should do very early on. This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like.

There are many different ways people can get in touch with your product. They all have a different level of knowledge about the market, they all have different ways of describing their problems and different ways on looking for a solution for their problem. …


Photo by Brendan Church on Unsplash

Many startups or product teams often struggle with the decision which features to build and how to prioritize which features to build first. Others often think they need to add more features to build better products, while sometimes the opposite would be more beneficial.

Adding the right features can improve your product exponentially, adding the wrong ones can make your product to a feature cemetery, adding too many will dilute the perception of your product in your customers’ mind. It’s more than important to think of which features should be built and which of them should be prioritized.

In the…


The purpose of a startup is creating a product which solves a customer’s pain - also referred to as product value. Startups don’t fail because they are not able to build a product, most of the time they fail because they can’t communicate their product value and their vision to its customers. Customers don’t buy a set of features, they buy a vision. Creating a customer is creating the right message. Successful communication is sending out the right message to the right audience at the right time.

Successful communication needs a strategy

Communication is not only about some texts on a website, an article on…


This guy was looking for the best way to make use of Product Hunt for years

One month ago I launched MailPort on Product Hunt. MailPort is a side project I’m working on, enabling Marketers to connect their Facebook Page’s Messenger account to email based Marketing tools.

This was the 9th time I was launching a product on Product Hunt and so far my most successful launch. As someone doing startups for more than 7 years, there are plenty of things I learned, especially a lot of ways of how not to approach things. This is one of the reasons I decided to share all promotion approaches, numbers and learnings with MailPort publicly.

Usually before launching…


Photo by Ivars Krutainis on Unsplash

When starting a new business, a startup or just building a new product, it’s very likely that you came across the concept of the Minimum Viable Product or MVP, introduced in 2001 and popularized by Steve Blank and Eric Ries with the Lean Startup movement since then.

Over the last couple of years a lot of knowledge about building startups and products has been crafted and shared. More people started building their own business or product online. Starting an own business became a viable career path during the years and now we have more people building products online than ever…

David Pichsenmeister

Product engineer. Currently working at Slack.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store