When somebody asks me these days what I’ve been up to last year, I usually answer: “Nothing. I did absolutely nothing.” At least that’s what it feels like I have been doing lately since I had no plan what I want to do after I closed my startup oratio earlier…

Exactly one year ago I wrote an internal memo to our team proposing to change our strategy from a short term opportunity to a long term mission. One year later, we are out of business. The company I’m talking about is called oratio, which I founded together with my co-founder…

The Welcome Sequence is a sequence of messages and call to actions you can show new users when they start a conversation with your Facebook Page. In this guide you will learn how to setup this sequence and use it to subscribe users to your MailChimp list.

The Conversation Menu or Persistent Menu allows you to have an always-on user interface element inside Messenger conversations. This is an easy way to help people access information in your Messenger channel at any point in the conversation.

Defining of how people will get in touch with your product is something every startup should do very early on. This is essential, because you need to know how you’ll communicate with your potential customers and how your marketing and content strategy will look like. There are many different ways…

Many startups or product teams often struggle with the decision which features to build and how to prioritize which features to build first. Others often think they need to add more features to build better products, while sometimes the opposite would be more beneficial. Adding the right features can improve…

The purpose of a startup is creating a product which solves a customer’s pain - also referred to as product value. Startups don’t fail because they are not able to build a product, most of the time they fail because they can’t communicate their product value and their vision to…

One month ago I launched MailPort on Product Hunt. MailPort is a side project I’m working on, enabling Marketers to connect their Facebook Page’s Messenger account to email based Marketing tools. This was the 9th time I was launching a product on Product Hunt and so far my most successful…

When starting a new business, a startup or just building a new product, it’s very likely that you came across the concept of the Minimum Viable Product or MVP, introduced in 2001 and popularized by Steve Blank and Eric Ries with the Lean Startup movement since then. Over the last…