Build a Minimum *Lovable* Product

David Pichsenmeister
2 min readJun 9, 2015

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Building a Minimum Viable Product is already a good start, since you have probably understood the concepts of Lean Startup. For those who don’t know yet:

A Minimum Viable Product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort

I love the idea of building a minimum version of your product to validate if an idea or feature is worth building. But there is a misunderstanding for many people of what a MVP should be.

Jussi Pasanen (@jopas), January 3, 2015

@jopas already points out that a MVP should not only be functional, rather it should be a good mix of functional, reliable, usable and emotional.

Think for yourself. What should be the first emotion when a user signs up for your product? Should it be a minimum set of technical features or should the user feel the experience that signing up was the best decision in their entire life?
When you meet a person for the first time, the probably will forget what you said when you first met, but they will never forget how you made them feel. The same applies to users and your product. The first impression of your product must evoke emotions. That’s why you have build a Minimum Loveable Product rather than a MVP.

Users are the foundation of your product, so make them love it from the first second on. Nothing should be more important than the bond between your users and your product. Focus only on the **one** thing your product should achieve and how to make users love it. Forget about any other feature and anything else.

Further readings
* Don’t sell a product, sell an experience. And give everything else away for free
* How long should it take to build a MVP

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