What does a successful food truck menu board idea look like? A complete guide
2 min readJul 30, 2023
The menu board plays a vital role in shaping a restaurant’s brand and customer experience. As the first point of contact with potential customers, it communicates the available offerings concisely while ensuring it’s visually appealing. This blog will look at the most eye-catching food truck menu board ideas, what goes into them, and the errors to avoid while designing one. Let’s get started!
5 key elements to creating a successful food truck menu design
The following are the tools to create some successful food truck menu board ideas:
- To ease navigation, food truck digital menu boards should prioritize clarity, simplicity, and hierarchy. Grouping menu items into categories such as entrees, mains, and desserts, for example, can make it easier for customers to order what they’re looking for quickly.
- Want your digital menu board to be visually appealing and eye-catching? Use colors, typography, and high-quality images to your advantage. A mix of colors to make your menu pop, and easy-to-read fonts like Sans Serif or Arial in a font size between 35 and 42 points ensure your menu items are legible and stand out.
- The best way to ease ordering via food truck digital menus is to highlight your most popular or signature dishes. You can also include nutrient info in the design structure to help them make informed decisions. A great idea is to create a section on your menu board dedicated to “Chef’s Specials” or “Customer Favorites.”
- Go for a unique layout by incorporating your brand fonts and logos into your food truck menu board design! Using an exclusive color palette and fonts throughout what you choose to put out on screen helps create an identifiable look and feel.
- To make sure all customers, including those with disabilities, can easily read their menu boards, food truck owners can provide clear descriptions of menu items and use high-contrast colors and legible fonts like black text on a white background. They can also offer alternative formats like haptic-touch enabled or audio menus, accessible via a QR code on the menu board.
