Let me break it down for you.

Business owners get your Bic pens ready (Evernote for tech folks) ROI of social:

1. Re-tweet is the new high-five!
2. Instagram hearts = checking out your item for sale
3. Facebook share = GOD of marketing. The end user tells ALL their friends about you and your company!
4. Twitter Favorite = The Head nod
5. Swarm Check-in: Showing up to shop and telling their friends about it.
6. Facebook Like = agreeing that it’s cool.. I’ll let you know I saw it. Same as a brand impression.
7. Tumble = I want others to hear what you have to say!
8. Youtube subscriber = You rock and entertain me.
9. Twitter reply = One to one acknowledge publicly.
10. Google +1 = Appreciate what you have to say / like you product.
11. Re-Vine = The new commercial we LOVE and want to share!
* As a business owner all of these actions are hard to ‘track’ but would LOVE to have!