Are you seeking the best content marketing tools for growth and engagement?
Content marketing tools help you write engaging copy, understand your audience, track content performance, and more.
In this article, we’ll cover the top picks for the best content marketing tools available.
Let’s get started!
1) HubSpot
Hubspot is an all-in-one marketing, sales, and CRM suite that provides you with all the tools required to create actionable content, optimize it, and help it reach the right audience. It is also considered the most powerful marketing automation platform in the industry.
HubSpot offers many features which most are free to try. These include a powerful form builder, free email marketing tool, live chat and chatbots, popup tools, and an all-in-one WordPress plugin for marketing.
In addition to these features, HubSpot also provides a world-class CMS that allows you to centralize everything within a free CRM.
Price:
You can start with HubSpot for free with limited features. Pro plan starts from $20/mo.
2) Semrush
Semrush is a favorite amongst SEO professionals due to the wealth of data and insights it provides, not only when it comes to SEO, but also competitor research, content creation, and link building.
Semrush is a premium SEO tool (with a limited free version) that allows you to research target keywords, look at your competitor’s content strategy, identify backlink opportunities, etc.
Price:
You can start with Semrush for free by simple create an account. Semrush also offer 7-day free trial of their paid plan that you can use before upgrades to their pro plan which starts from $129.95/mo.
3) Buffer
Buffer is an all-in-one social media content marketing tool that empowers you to grow your audience, engage users with compelling content, and track the performance of your social media content.
Furthermore, it will help you determine the best days, times, and channels to publish your content, what content resonates most with your audience, and what content you should publish next.
You can tap into their content marketing analytics, user insights, engagement data tools, and more.
Price:
You can start with Buffer for free by simple create an account. Bufferalso offer 14-day free trial of their paid plan that you can use before upgrades to their pro plan which starts from $6/mo for one channel.
4) Surfer SEO
Surfer SEO is one of the best tools on the market for SEO content creation.
Essentially, Surfer SEO works to analyze the top-ranking search results for your target keyword.
It provides an array of suggestions to help you create content that will be competitive in search.
These suggestions might include aiming for a target word count, including your target keyword in your page title, or increasing keyword usage on the page.
Price:
Surfer SEO plan starts from $89/mo.
5) BuzzSumo
Buzzsumo is a multi-purpose content marketing and research tool. It helps you analyze what type of content will perform best for any topic. For basically anything, you will be able to find the top trending topics and the kinds of headlines generating the most buzz.
You can also get insights into the key influencers in your industry and connect with them to grow your business.
Price:
BuzzSumo offer a 30-day free trial after that paid plan starts from $199/mo.
6) Yoast SEO
Yoast is one of the best content marketing tools for writing SEO-focused content. It is a WordPress SEO plugin that can do pretty much all the work for you — optimize content for a keyword, preview and edit meta descriptions, suggest relevant internal links, or abstract away technical SEO tasks.
There are colored indicators in red, yellow, and green that make it easy to figure out whether you have optimized your page correctly.
Price:
You can download the free version from the WordPress.org repository. Premium plan cost $99 per year.
7) Google Docs
Google Docs is to content marketing what a kitchen is to chefs: it’s where all of the work gets done before the final presentation.
Personally, we don’t know any content marketers who don’t use Google Docs to draft their articles. It’s the best platform for collaboration by a long shot, but it’s also easy to use and has a pleasant user experience.
You can easily share documents with your team with just a few clicks. Additionally, you can give editing access to specific people and view their comments by using the “suggestions” and “comments” features.
Price:
Free.
8) Trello
Many companies approach content marketing with an entire team dedicated to the subject. With teams often working from different locations, collaboration can be a challenge. However, Trello brings everyone together, all on one platform.
In fact, Trello takes teamwork to the next level with boards, lists, and cards, helping to create “a productivity powerhouse.”
It provides a great organization and productivity resource to schedule content writing, posting, and sharing, and it’s got numerous other features too.
Price:
You can use Trello for free. Premium plan starts from $6/mo.
9) Google Analytics
When talking about content marketing tools, you can’t leave measurement out of the discussion.
Sure, you can get some good insights from SEO tools like Google Search Console as well as previously listed tools like Semrush. But you’ll also want a digital analytics platform so you can track business metrics.
Google Analytics is one of the most widely used platforms online. It’s easy-to-use, and it’s free. Two big benefits.
However, it’s also very powerful if you’re technical and know how to set up a proper configuration. Not only can you track goals, like form submissions or product purchases, but you can also set up behavioral events, like scroll-depth.
Best of all, you don’t have to do much to get access to all of this data. Simply set up your Google Analytics account, copy the code provided to your website, and you’re good to go. Google Analytics will automatically start tracking the data from your website.
Price:
Free.
10) Canva
Canva is one of the best blogging tool available. With Canva, you really don’t need to have excellent graphic design skills. You can create your own decent looking graphics easily with Canva.
This tool is great for all kinds of content marketing imagery, like social media images, blog cover photos, Twitter cover photos, etc. It’s pretty all-purpose.
Start with one of their templates or create a new design from scratch. If you can drag and drop, you can create materials using Canva.
Price:
You can use can for free forever. Pro plan starts from $48 per year.
11) Hemingway Editor
Hemingway Editor is an online software that offers suggestions for streamlining any text. It’ll make your writing bold and clear so your target audience can focus on the message, not your prose.
Write or paste your text into the web or desktop app to generate a “Readability” report. The software uses different colors to highlight improvement opportunities.
Hemingway also judges the grade level of your content using the Automated Readability Index.
12) OptinMonster
If you’d like to grow your email list, you’ll need to use an email capture tool. OptinMonster is arguably the most popular and widely-used email capture tool on the internet.
With multiple form types and hundreds of pre-made templates, OptinMonster lets you create visually-stunning lead capture forms that are designed to maximize conversions. With OptinMonster’s behavior automation, you can target and personalize your forms to the right people at the right time.
OptinMonster also integrates seamlessly with email services and website platforms like Mailchimp, WordPress, ConvertKit, Zapier, HubSpot, and dozens more.
Price:
OptinMonster plan starts from $9/mo.
Final Thoughts on Content Marketing Tools
So these are the best content marketing marketing tools we’d recommend to step up your content marketing game and reach your marketing goals.
Content marketing is a long-term strategy that takes time and commitment. Luckily, the mentioned tools can help you set and measure your content marketing goals.
Did we miss out on any of your favorite content marketing tools? Let us know in the comments section.
Note: There are affiliate links in the link given above, and if you buy something, we’ll get a commission at no extra cost to you.
