Clayton Wood, Picnic CEO, to Present at Foodservice Robotics Pioneers and Receive Award at HIP for Most Disruptive Company in Robotics

3 min readFeb 21, 2020


Seattle-based Picnic™, an innovator of food production technology and Robotics-as-a-Service (RaaS) solutions, announced today that Picnic was selected by Hospitality Innovation Planet (HIP) as “The Most Disruptive Company” in the Robotics category and will be presented the award at the Foodservice Robotics Pioneers event sponsored by HIP. CEO Clayton Wood will speak at the Foodservice Robotics Pioneers event held in Madrid, Spain Feb. 24–26.

Foodservice Robotics Pioneers aims to democratize robotics within the hospitality sector, and has invited innovative and forward-thinking professionals to speak about innovations leading the food “robolution.” Clayton will speak about food made by robots in ghost kitchens, how robots will change the way we eat and drink, and the new business models that will surface thanks to robotics.

“We are honored to receive the HIP award for Most Disruptive Company in Robotics,” said Clayton Wood, Picnic CEO. “The recognition we have received in the last 5 months has been tremendous. Food technology is still young and it has been exciting to see all of the innovation happening in the space.”

The Foodservice Robotics Pioneers will look at the role robotics is anticipated to play in the future of food and whether there will be a new definition of restaurants born out of the entry of robotics technology. The event is aimed at hospitality industry executives, investors, entrepreneurs and restaurateurs who want to apply robotic solutions.

Since it’s unveiling in October 2019, Picnic has received an incredible endorsement from the foodservice industry, media and customers from around the world. Founded in 2016 Vivid Robotics, Inc., (dba Picnic) (, has collected an experienced team of food and technology industry veterans to develop and provide specialized intelligent technology and exclusive solutions for the food service and hospitality industries. Restaurants, convenience and grocery stores, university and corporate campuses, casinos, hotels, cruise lines, sports venues, catering groups, healthcare cafeterias, small kiosks, ghost kitchen operators, mobile food operations, food trucks, delivery and military sites are among the many segments poised to benefit from the company’s automated food assembly platform integrating RaaS, software, cloud and deep learning technology.

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About HIP

Horeca Professional Expo is the professional event for the Horeca sector and the leading event in innovation that brings together the latest trends and business models for restaurants and hotels held in Madrid — IFEMA. In addition, the Hospitality 4.0 congress is held within the framework of HIP, with 10 auditoriums, more that 20 summits and more than 450 speakers that will provide a specific agenda for each professional with the latest innovations for each segment of the industry: hotel, restaurant, bar, delivery / take away and traveler services. HIP is a Nebext event in collaboration with IFEMA — Feria de Madrid.