Pierre de SchaetzeninWord of Mouth MarketingAdvertising is Dead. Long live Word of Mouth.Why our job as admen has fundamentally changed and how we can adapt.Apr 1, 2015Apr 1, 2015
Pierre de SchaetzenForget Demographics. Target Communities InsteadNo one belongs to a demographic anymore. Can communities offer a new way to define and reach target audiences?Dec 31, 2014Dec 31, 2014
