patrick piemonte

…rrounding us that most people never notice; things that maybe even you were not awake to observing. Suddenly, it helps you see that secrets are everywhere — it’s just that most people are too busy focusing on winning by someone else’s rules to truly look. It also helps you realize that when you discover a secret, most people are not going to give you ve…

The problem with mimetic desire is that it’s the wrong “personal operating system” for coming up with a breakthrough idea — it is by definition an incrementalist view of the world that emphasizes following the rules and outcompeting others, rather than re-inventing the rules and transcending competition. His second point is that most of us, having been programmed by mimetic desires our entire lives, fi…

…ss not only defines an illustration identity, but brings core parts of a brand personality to life. Our work is centered around the notion that illustration can be an identity system in itself.