THE ENDORSEMENT GAME: A STRATEGIST’S TAKE ON PG COUNTY COUNCIL D5 SPECIAL ELECTION

Andy Pierre
6 min readAug 17, 2024

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As a seasoned political strategist, marketing professional, former Executive Director of the Legislative Black Caucus of Maryland, and U.S. Navy Veteran, I’ve seen my fair share of endorsement practices. Today, I want to dive into a topic that’s been on my mind lately: the upcoming special election for Prince George’s County Council District 5.

Now, I know what you’re thinking — “Another article about local politics?” But stick with me here, because this is important stuff that affects how our democracy functions at the grassroots level.

Let’s cut to the chase: endorsements from high-ranking officials are rolling in for this race, and it’s raising some eyebrows because the filing deadline to declare candidacy has not passed and the date of the election has not been set yet. Don’t get me wrong, endorsements are a crucial part of the political process. They can provide valuable insights into a candidate’s character and potential effectiveness in office. But here’s where it gets tricky: timing is everything in politics, and these early endorsements might be jumping the gun.

Here’s my take: we should be encouraging our elected officials to hold off on endorsements until after the candidate filing deadlines. Why? It’s a simple strategy, folks. By waiting, they’d have the opportunity to interview all potential candidates and make a more informed decision. This approach isn’t just good politics; it’s good governance.

Now, let me be transparent here, I know some of the people interested in running personally and I would be remiss if I didn’t make it clear that from both a personal and professional standpoint, Ryan Middleton is a strong contender for the job. But here’s the kicker — my opinion on Ryan isn’t the point. The point is that every candidate deserves a fair shake, and premature endorsements can potentially skew the playing field.

Think about it this way: when a high-ranking official throws their weight behind a candidate early in the game, it can create a bandwagon effect. Other potential candidates might be discouraged from entering the race, feeling like the deck is already stacked against them.

Is that really the best way to ensure we’re getting the cream of the crop in our local government?

Let’s break it down from a marketing perspective (because, hey, that’s another hat I wear). Early endorsements are like launching a product before you’ve fully tested the market. Sure, you might have a great item on your hands, but what if there’s an even better version just around the corner? In politics, that “better version” could be a candidate who hasn’t even announced their run yet.

Now, I’m not here to criticize individuals. The officials making these endorsements are likely doing what they believe is best for their constituents. But as someone who’s spent years analyzing political strategies and values the principles of fairness and brotherhood I’ve learned as a proud member of King David Lodge #18, I can’t help but see room for improvement in the process.

So, what’s the solution? It’s pretty straightforward, actually. Let’s encourage a more patient approach to endorsements. Wait until all the candidates are in the ring. Give everyone a fair interview. Then, and only then, make those endorsements. This way, we’re not just picking a horse before the race has even been announced — we’re ensuring that every potential leader gets their moment in the spotlight.

The Ripple Effect: How Transparency Changes Everything
In Prince George’s County, the upcoming special election for District 5 has sparked a crucial conversation about transparency in political endorsements. Like dropping a pebble in a pond, shining a light on the endorsement process can create ripples that spread far and wide, touching every aspect of our political system statewide.

Trust in Government: Rebuilding the Bridge
Let’s face it — trust in government isn’t exactly at an all-time high. But by pulling back the curtain on endorsements, we’re taking a big step towards rebuilding that trust. It’s like finally getting the recipe for Aunt Wanda’s Mac & Cheese — suddenly, everything makes a lot more sense and you have the knowledge you need to make Thanksgiving level mac & cheese.

Informed Voters: Knowledge is Power
When we know why our leaders are backing certain candidates, we’re better equipped to make our own decisions. It’s like having a cheat sheet for the most important test of all — and if we’re supposed to cheat off you, we need to know you studied the material.

Accountability: Keeping Our Leaders on Their Toes
With greater transparency comes greater accountability. When officials know they’ll have to explain their endorsements, they’re more likely to think twice before jumping on any bandwagons. It’s like having a personal trainer for political integrity — keeping everyone in top form.

The Road Ahead: Turning Ideas into Action
So, how do we turn these grand ideas into reality? Here’s where the rubber meets the road:

Grassroots Movements: Power to the People
Change often starts from the ground up. By organizing community meetings, starting petitions, and making our voices heard, we can create a groundswell of support for transparency. Remember, every avalanche starts with a single snowflake!

Leveraging Technology: Democracy in the Digital Age
In this era of smartphones and social media, we have unprecedented tools at our fingertips. Let’s use them to our advantage! From creating online forums for candidate Q&As to developing apps that track endorsement rationales, technology can be our ally in the fight for transparency.

Engaging Local Media: Amplifying the Message
Our local journalists are the unsung heroes of democracy. By working with them to investigate endorsement practices and shine a light on the process, we can ensure our message reaches every corner of the community.

The Bigger Picture: Democracy in the Balance
As we zoom out from Prince George’s County, it becomes clear that this issue is just the tip of the iceberg. Across the country, and indeed around the world, the integrity of our democratic processes is being tested like never before.

The Global Context: A Universal Challenge
From small-town councils to national parliaments, the need for transparency in political endorsements is a universal challenge. By tackling this issue head-on in Prince George’s County, we’re not just solving a local problem — we’re contributing to a global conversation about the future of democracy.

The Domino Effect: Setting a New Standard
Imagine if our efforts in District 5 sparked a nationwide movement. Picture a future where every political endorsement comes with a clear rationale, every claim is fact-checked, and every citizen can be more confident in the system. It’s not just a dream — it’s a possibility within our grasp.

FAQs: Demystifying Political Endorsements
Q: Why should I care about transparency in political endorsements?
A:
Transparency ensures that endorsements are based on merit rather than personal connections, helping you make more informed voting decisions.
Q: How can I verify a candidate’s claims and achievements?
A:
Look for official records, news articles, and ask for specific evidence. Don’t hesitate to reach out to the candidate or their campaign directly for clarification.
Q: What can I do as a citizen to promote transparency in local politics?
A:
Attend town halls, write to your representatives, organize community discussions, and use social media to raise awareness about the importance of transparency.
Q: Are there any laws governing political endorsements?
A:
While there are laws regulating campaign finance, the endorsement process itself is often not strictly regulated. This is why citizen oversight is so crucial.
Q: How might increased transparency affect the political landscape?
A:
Greater transparency could lead to more informed voters, increased accountability for officials, and potentially a shift towards candidates with verifiable qualifications and achievements.

Conclusion: Ensuring Transparency and Fairness in Endorsements
In conclusion, the endorsement process in Prince George’s County Council District 5 Special Election demands greater transparency and fairness. As a seasoned political strategist, I urge voters and officials alike to prioritize an open and equitable approach to endorsements. Let’s ensure every candidate has a fair chance to present their vision for our community.

Food for Thought
As we reflect on this crucial issue, I leave you with this question:
In an era of increasing political polarization, how can we ensure that endorsements truly reflect the will of the people rather than perpetuating a cycle of political favors?

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Andy Pierre

Andy Pierre is the Chief Executive Director of Fox & Lion Communications, LLC, specializing in political campaigns and community engagement strategies.