Lightbulbs And Painkillers

What is most likely to be the seed for a successful web business?

Most would probably say an idea or a great team. Vijay Anand thinks not and argues that what really matters is to start by finding noticeable pain points that a sizeable audience would pay to see removed.

Here is what it looks like when Vijay puts it down into steps:
Step 1: Identify your audience
Step 2. Identify their value system
Step 3. Listen, observe and note pain points
Step 4: Understand the business economics of your customers to know viability
Step 5: Find out if there is more than one customer that you can target. Bonus point if there are more such clusters.
Step 6: There comes the idea…

If this resonates with you you should go on and read Vijay’s full argumentation.

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